Bars

Bars

Snack on the go with tasty Daybreak and Advantage bars. Or enjoy a delicious Endulge bar when you fancy a treat.

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Drinks

Drinks

Ready-to-drink, or in a shake mix, choose from great tasting chocolate, vanilla or strawberry for a low carb, smooth and filling drink.

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Other Atkins products

Other Atkins products

Low carb breakfast muesli and rye crackers to give you the variety of food you want, without the carbs.

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Where to buy

Where to buy

Atkins products can be found at your local Supermarket or Pharmacy in the Diet and Nutrition section.

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Get Started

Get started

Simply follow these steps to start losing weight now.

Stay satisfied

Products

Snack the Atkins way with our range of tasty bars, shakes and indulgent treats.

Tasty foods

Recipes

Take your pick from hundreds of delicious recipes right here.

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Support tools

Any time of day or night, you’ll find the support to lose weight or stay fit. From a meal planner, weight tracker, carb counter, community forums and more – it’s all here to make your weight loss plan easy and enjoyable.

Meals made easy

Meals made easy

Plan a whole week of meals, then print off the shopping list.

Carb Counter

Carb Counter

Let us do the numbers for you with this easy-to-use carb calculator.

Journal

Journal

This journal will help you keep a record of how you feel.

BMI Calculator

BMI Calculator

Use this simple tool to work out your BMI. That’s all you need to get started, right now.

Step-by-step guide

Step-by-step guide

Simply follow these steps to start losing weight now.

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Blogs
Beat the Sugar Rush. Tips for Controlling Sugar Intake

Beat the Sugar Rush. Tips for Controlling Sugar Intake

Stand in almost any aisle in the supermarket, and you’ll find products containing sugar. Unlike naturally occurring sugars, which are an intrinsic part of fruit, vegetables, and grains, these sugars have been added to foods in the manufacturing process.

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Dietary Fat: Science and Media Agree... It's Healthy

Dietary Fat: Science and Media Agree... It's Healthy

In Bryan Walsh’s article “Eat Butter (Don’t Blame Fat)”, he covers the history of low-fat diets vs. low-carb diets, how the science evolved and why flawed studies wrongly vilified saturated fat.

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Our specialists

New Atkins is based on years’ of scientific research and backed by medical experts. Meet our Science team and Nutritionist and ask them anything.

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We did it!
Donna Alos
Donna Alos

After becoming a mum, former sports fanatic Donna found herself piling on the pounds as she survived on sugary snacks while trying to balance family life with her busy job as a radio DJ.

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Stephanie Tate
Stephanie Tate

A shock diagnosis lead to Stephanie Tate’s decision to adopt a tailored version of the New Atkins nutritional approach.

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Vanessa Hughes
Vanessa Hughes

Vanessa Hughes knew she had to take action when her 12-year-old son began commenting on her expanding waistline.

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